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Using Facebook to Promote your business
Facebook is a great way to engage with your customers; With a Facebook page for your business, you have a public profile where you can share news about your business, and pass on valuable information to your clients; Your clients can also share your insights with others, driving more people to look into your business and become its customers. Facebook pages are also indexed by Google, so having one means you have another avenue to drive search traffic to you and away from your competitors.
Step 1. The Page
The first thing to do is login to your own personal Facebook account, and set your business up with it’s own page; You always use your own login to manage it, but your business has it’s own facebook identity, completely separate from yours. If you are already logged in to Facebook, just click through here and setup your business right now! Facebook also have a help section about creating and using pages to promote your business.
Step 2. The Profile Icon
You are going to need to upload an icon that will be displayed against all your business posts. This can be a little tricky, because in most instances, Facebook are going to show a square thumbnail rather than what you upload. To keep it safe, have your design guru create your icon 200 x 200 pixels square, and ensure that all the important stuff that needs to show in the thumbnail is in the middle, and no bigger than 176 x 176. Taking some care here will ensure your brand is properly displayed to your clients and prospects alike.
Step 3. Engage with your fans
Engagement is the big buzz word at the moment, and with Faceboook, it’s really the only one you need to remember; make sure you are regularly posting news and information to your facebook profile. Sometimes you can link to articles you write on your own website, and other times, post links to things your customers will be interested in that you digg up on other websites. You don’t need to flood Facebook with 20 messages a day, but you should update at least every few days, with something useful. Once you do, people will start suggesting your page to their friends, and your brand becomes exposed to so many more people.
If you are creating products that photograph well, make sure you regularly post photos of your best work. Take a look at Vanilla Lilly Cake Design, these guys are doing Facebook the right way, and reaping the benefits.
Step 4. Offer promotions
A good way to push your Facebook page foward is to offer special discounts or competitions to your facebook fans.
Step 5. Think about your URL
If we are looking after your website, we can setup facebook.yourdomain.com.au to point to your facebook profile; Doing so provides you with an easy to remember address to find yourFacebook presence, and makes advertising it that much easier.
